Lose It! – Calorie Counter

FitNow · App ID: 297368629

Health & Fitness4.8764,133 ratingsFree17+View in App Store
Country/Region: USAdvertised: Unknown

Downloads / mo

650.4K

18.4%

Range 260.2K–1.6M

Revenue / mo

$1.6M

18.4%

Range $650.4K – $4.1M

RPD

$2.50

Revenue per download

Avg. DAU

2M

Daily actives

Time Spent

9 min

Per user / day (est.)

Session Count

138.4M

Monthly (est.)

Category Ranking

#46

Health & Fitness · Downloads

Top Countries

US · India · Brazil

By est. downloads share

Downloads Trend

6.7M12-mo total

Monthly avg 561.6K

Revenue Trend

$16.8M12-mo total

Peak Jul ($1.7M) · amber bar = best month

Release Details

Current Version
18.3.700
Last Updated
7/2/2026
Release Date
11/21/2008
Minimum OS
18.0
File Size
214.3 MB
Content Rating
17+
Languages
EN, FR, DE, JA, KO, PT +2

Description

Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier! SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule. Then, easily track your food, weight, and activity to view your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple! LOSE IT! BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – “Snap It” lets you log meals by taking a picture • AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting – set your intermittent fasting plan and track your fasts in the same app where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for personalized weight loss! • Weight Loss Diet Plans – access exclusive personal insights to identify what is hindering or helping your weight loss progress • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories—and start seeing results in just three days of consistent tracking. Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits! Should you choose to purchase a Premium subscription, the subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. Full terms: http://loseit.com/terms

Apple's store API doesn't expose screenshots for this app. See them on the store ↗

Ratings

4.8 / 5

764,133 ratings

  • 5 ★84%
  • 4 ★8%
  • 3 ★4%
  • 2 ★3%
  • 1 ★2%

Recent Reviews

  • ★★★★papasto

    Reminders

    On the last update you rearranged everything.

  • ★★★★★Miv22

    Premium still gives you Ads..

    This is a pretty good AP that has a database about on par with my fitness pal. It’s pretty accurate and even has a lifetime subscription plan where you don’t have to pay again, and if you wait for their sales it can be a really good deal. The issue I have with this is after I paid for such plan, I see an ad for Ro, a GLP-1 medication service, as soon as I open the app. It’s just endless money grabbing at this point with no way to avoid it. Other than this it’s a good app but not even worth three stars to me because of it because it just puts their premium app experience on the same level as all other non paid versions.

  • ★★★★Christopher m therique

    Not free

    Lots of questions and a waste of time. They hit you with a pay wall at the end. Lack of transparency and not even a valuable product. Im gonna use AI tools to track my weight instead.

  • ★★★★★CurlyGirl8162

    Add Weight is broken

    I’ve been using this app for years and have appreciated it very much. However, I have now reached that age where I need to track my calcium. I was absolutely shocked to learn that lose it does not track calcium! Minus 2 stars because it’s just that important for women. Please add support for this, and soon. Thanks.

  • ★★★★★phredman22

    As advertised….

    Love the app, very user friendly…. Really helps both mentally & physically…. But You have to do the work!!!!☝🏽

  • ★★★★★Jleeeeeeeeeeerr

    Free version: Too many ads

    If you’re looking for a free calorie counting app, keep looking unless you’re ok with being bombarded with ads for every meal logged. Absolutely infuriating. I’ve heard they don’t totally go away with Premium either. I used this app for ~2y and it got worse/more frequent over time. Eventually, I couldn’t take it anymore. UI is otherwise great. Logging meals is easy, and gets easier the more you log.

  • ★★★★DTChi52

    Impossible to cancel subscription!

    Greedy PE company makes it very hard to cancel. Nickel and dime you to death. Avoid.

  • ★★★★★Cmdale2

    Ridiculously Overpriced

    I used to love this app, but the fact that their yearly subscription doubled in price (used to be $39.99, is now $79.99) over the course of ONE YEAR for pretty much the same service is absolutely absurd. I’ll be taking my business over to other apps that do the same things for free.

  • ★★★★Olivialaureno

    I never write reviews

    But I felt like I needed to say that ads + everything behind a paywall now it’s insane.

  • ★★★★Christianbloomberg

    New version not an improvement

    The updated version of this app took away the ability to use the bar code reader unless you pay for a subscription. For that they earn 1 star.