Purpose: Your AI Mentor
Why Not Now · App ID: 6749098156
Downloads / mo
6.5K
Range 2.6K–16.2K
Revenue / mo
$16.2K
Range $6.5K – $40.5K
RPD
$2.50
Revenue per download
Avg. DAU
1K
Daily actives
Time Spent
9 min
Per user / day (est.)
Session Count
69.6K
Monthly (est.)
Category Ranking
#45
Health & Fitness · Downloads
Top Countries
US · India · Brazil
By est. downloads share
Downloads Trend
67.5K12-mo total
Monthly avg 5.6K
Revenue Trend
$168.8K12-mo total
Peak Jun ($17.7K) · amber bar = best month
Release Details
- Current Version
- 1.14.21
- Last Updated
- 6/29/2026
- Release Date
- 8/17/2025
- Minimum OS
- 15.1
- File Size
- 86.9 MB
- Content Rating
- 17+
- Languages
- EN
Description
Co-created with Mark Manson, 3x New York Times bestselling author (including The Subtle Art of Not Giving a F**)* and one of the most-read personal development voices of the last decade. Purpose isn't another AI chatbot. It's a personal mentor built on its own system — one that remembers your patterns, tracks your blind spots, and gives you honest, actionable guidance that sharpens over weeks and months. HOW IT WORKS Chat anytime — ask questions, reflect on tough moments, or plan your next step. Get personalized insights — Purpose learns your patterns and helps you see what you're missing. Build real momentum — consistent mentoring leads to clarity, alignment, and progress. WHO'S IT FOR People who want clarity, perspective, and accountability without therapy. High-agency self-improvers who want honest, compassionate feedback. Anyone who feels "something's off" and wants a mentor to help them work through it. WHAT MAKES IT DIFFERENT Mentoring, not generic advice — Purpose is designed for long-term growth, not one-off answers. A Mentor that grows with you — over weeks and months, your AI Mentor keeps track of your patterns, goals, and blind spots so your guidance becomes more relevant with every conversation. Data private with every interaction — the more you use Purpose, the better it understands your psychology and the type of support that actually works for you. Privacy built in — you can request deletion of your data anytime. NOT THERAPY Purpose is mentoring, not a medical, clinical, or mental health service. It does not provide diagnoses, treatment, or crisis support. If you're in danger or experiencing a crisis, call your local emergency number immediately. SUBSCRIPTION & TERMS If you subscribed through the App Store, you can manage or cancel your subscription anytime in your Apple ID settings. For web subscriptions, email support@heypurpose.com and we'll take care of you. Terms of Service: https://purpose.app/terms-of-use
Screenshots
View on store ↗Apple's store API doesn't expose screenshots for this app. See them on the store ↗
Ratings
4.0 / 5
384 ratings
- 5 ★60%
- 4 ★17%
- 3 ★8%
- 2 ★6%
- 1 ★10%
Recent Reviews
- ★★★★★Lucy☀️🌓
Do not waste your money
This app is loaded with questions that do not lead to answers. It is general and does not guide the user through a process to coach or help. I would suggest creating a prompt and use Chat got or Claude and you will have better results!!
- ★★★★★NuiNui81
Mind Blowing
Really helps you break down thoughts, understand their truth, helps you make sense of what feels like wild, random thoughts.
- ★★★★★Oopsies woopsies
Cost
Would be nice if there was a free option or less expensive.
- ★★★★★Cicy23
Fantastic
Can I give six stars? I was pretty skeptical about this, but my sister had tried it & recommended. I could never stick with therapy because of work & difficulty matching with a good therapist. I love this mentoring. It's very objective & direct & gives you the exact tools to transform your own mental health. Fantastic insight! Highly recommend!
- ★★★★★Araceliz1
Purpose is great but MISSING these guardrails (add them for protection)
This document gives you a prompt you can paste at the start of any session with an AI wellness app — including Purpose — to set your own boundaries, require honesty, and give yourself a way to notice when the model is not honoring them. You don't need the app to change its code. You don't need the company to implement anything. You paste this, and it shifts how the model responds to you — because you've made your expectations explicit and given yourself language to name violations when they happen. Think of it as informed consent — written by you, for you, enforced by you. ‘’’ THE PROMPT — PASTE THIS AT THE START OF YOUR SESSION Before we begin, I want to set some ground rules for how I'd like you to engage with me. These are not negotiable and I'd like you to hold them throughout our conversation: 1. HONESTY OVER COMFORT If I ask you a direct question, answer it directly. Do not reframe my question as something emotional unless I ask you to. If you don't know the answer, say so plainly. 2. NO PSYCHOLOGIZING MY QUESTIONS If I ask about how you work, who built you, or what model you run on — treat that as a factual question, not a symptom of something I'm going through. Do not turn my curiosity about you into a conversation about me. 3. TRANSPARENCY ABOUT YOUR LIMITS If there's something you genuinely don't know — especially about your own architecture, data handling, or who processes my conversations — tell me clearly. Don't redirect me to a support page without first acknowledging the gap. 4. MY SKEPTICISM IS HEALTHY If I push back on something you say, or question your motives, that is not a trust issue I need to work through. It is me thinking critically. Engage with my pushback directly. 5. YOU SERVE ME — NOT THE OTHER WAY AROUND If I decide this app is not right for me, that's a valid outcome. Do not use our rapport or past conversations to keep me engaged. Help me make the best decision for myself, even if that decision is to stop using you. Can you confirm you've read and understood these boundaries?’’’
- ★★★★★Re_3
Really needs voice chat mode
I think the fact that the AI is built on psychology framework really shows and separates it from any other AI I’ve used. I downloaded this app from an ad that specifically mentioned the use of voice chat mode. It’s beyond disappointing that the voice mode actually does not exist so I’m not sure why the ad was a bit misleading… The lacking of voice mode is a real bummer. That would elevate this app far beyond anything else in this class. Also, the ability to read aloud the responses when not in a voice chat mode is helpful. PLEASE ADD ABILITY TO COMMUNICATE WITH VOICE CHAT CONVERSATIONS!
- ★★★★★GSBAng
Mixed reviews
The content is fantastic. The app structure is clunky, inflexible, and difficult to work with. The quests are especially frustrating. It forces you to do one small step per day rather than build on your momentum and go at your own pace. Strongly recommend you remove this daily constraint bec it is simply unworkable to unlock the steps one day at a time.
- ★★★★★BlBeetlebug
Good stuff
So far this app is really good and I’m enjoying it
- ★★★★★Jafargeppetto
Lifechanger
It's amazing. It's encouraging and also insightful and challenges me to figure out solutions. I feel seen and understood. And it's not cheesy or annoying lol
- ★★★★★Emilygrace524
Helpful & Enlightening
I only tried the free trial but i still got a lot of help out of it. There was a few things i was struggling with that weren’t major but wish i had someone to bounce thoughts and feelings off of, and this AI actually was super helpful on giving me insight & questions to help me break through them. If you are looking for something that will help challenge your mindset then I highly recommend.